Newest brand name in real estate:
Vista Residences

Property holding Vista Land and Lifescapes,the country's largest home builder which has built on more than 200,000 homes, starts 2010 with the consolidation of its residential condominium projects under a new brand name, Vista Residences.

Demonstrating dynamism and efficiency, Vista Residences is set to accomplish a series of milestone. Four of its projects have already been topped off last January and February, consisting of Mosaic Greenbelt, Avant at the Fort, to first tower of Laureano di Trevi on Chino Roces in Makati and Crown Tower in Manila.A fifth project, Wil tower in QUEZON city, will be launched shortly after w/ its site excavation already underway.

Recently the first tower of another project, Symphony in Quezon City, was topped in November 2009. Still another development, Madison Place also in Quezon City was presented and turned over to buyers in December 2009.

"Vista Land debuted in residential condos only in 2006.After three short years, it takes pride in its line-up of 12 condo projects that are now completed, under construction, or expected t rise in the near future," said president and CEO Jing Serrano.

"Bringing all these projects under Vista Residences, as a corporate brand name, is a timely move signifying our commitment to assume a leading role in residential condo development. With brand consolidation, our residential condo projects will have a clearer and stronger market identity, projecting the size and scale of our offerings. Vista Land will be better positioned to penetrate the residential condo segment," Ms. Serrano added.

"Even as all Vista Land projects in various property segments are ongoing full-blast, residential condos are becoming increasingly attractive to the market. This segment will continue to be a key growth area in the medium term, and Vista Land is well situated to address rising demand." Ms. Serrano said.

STRATEGIC LOCATIONS OF VISTA RESIDENCES

Makati. At present, Vista Residences is offering four condominium developments in Makati: Mosaic in Greenbelt, which is the group's first residential condo; KL Mosaic in Legaspi Village, now under construction; and Laureano di Trevi across Don Bosco on Chino Roces with its first towerjust about completed. The group has also penetrated Salcedo Village with The Gallery along LP Leviste St.

Quezon City. Adding their silhouettes to the Quezon City skyline are four developments of Vista Residences: Symphony Towers behind the GMA compound; Pine Crest in New Manila, which is undergoing construction; Madison Place in Cubao; and Wil Tower behind ABS-CBN, which will be Vista Residences' anchor project in 2010, the brand's latest development to be launched.

Ortigas in the vibrant Ortigas Business District, the company is the first to offer both office and residential units with The Currency on Julia Vargas Ave., Bonifacio Global City. Availing new opportunities in areas where condo developments are increasingly a winning proposition, the company has Avant at the forth in Bonifacio Global City which was topped off last January.

Manila. Addressing the growing needs of halfway homes for students, the Crown Tower at the University Belt in Manila is also in the advanced phase of construction.

HOUSING EXPERTISE APPLIED TO RESIDENTIAL CONDOS

"Vista Land brings to residential condo developments our expertise and track record accumulated from building the most number of homes among all the country's real estate companies." Ms. Serrano said.

"We know how to make condos that are not only aesthetically rewarding but perhaps, more importantly, are also "homey”, so buyers will appreciate that they are designed to be lived in providing comfort and enduring value. A key aspect is our wealth of experience in planning the use of space, so that despite limitations, it is maximized for functional and comfortable living," she explained.

Competitive Value

With its participation in various residential segments ranging from entry level to high-end projects, Vista Land's total portfolio consists of 127 projects nationwide, located in 18 provinces and 42 cities and municipalities, its sheer number and geographical spread of existing developments unmatched by any other property developer in the country.

More than 60 percent of vista Land's clients are overseas Filipino workers (OFW) with markedly greater ability than the rest of the population to amortize home acquisitions, and who have consistently patronized Vista Land projects over the past several years. Given that it has the widest product range and owns the most geographically diverse properties in the industry, Vista Land is able to offer projects to families of OFW's in areas of the country where its competitors have no presence. At the same time, Vista Land's development locations correspond closely with the geographical distribution of OFWs.

Most recently, a report by Leo Valenzuela of CLSA Asia-Pacific Markets released in November 2009 said that Vista Land stock has the highest potential upside based on a price target of PhP 3.54 over the next 12 months.

"Proceeding from its sound fundamentals as a publicly listed company, Vista Land's initiatives in the residential condominium segment are part of a strategic direction that will generates significant value- added in the next few years for its stakeholders, specifically buyers, shareholders and brokers. Increasing participation on the segment through the Vista Residences brand is one of our planned, concrete steps in that direction." Ms. Serrano concluded.